Tablе of Content
Fans of Apple technology look forward to the company’s traditional product presentation every year. Apple usually unveils new devices and their features in September. Last fall, we were introduced to new iPhone models, AirPods, and other devices. The official announcement will tell us exactly when the new iPhone presentation will take place and when pre-orders and sales will begin.
Today, we have prepared a digest of what is currently known: when the new iPhone may arrive, what Apple could unveil at its fall 2026 event, and when the new products may become available. And if you are planning to upgrade your devices, here is a reminder: after the official release, all the new products will be available at iSpace, an Apple Premium Reseller in Armenia.
When Will the Apple 2026 Presentation Take Place?
The tradition of holding Apple’s main presentation, where the company unveils its smartphones, in September became firmly established under Tim Cook. In recent years, this event has been where the world first learns what the new iPhone will be like. However, we will know exactly when the Apple 2026 presentation will take place only after the official announcement.
The iPhone release date is not a single specific day. It consists of several stages:
- official device presentation — the brand unveils the new generation of smartphones and other devices for the first time;
- publication of technical specifications and prices — alongside the presentation, the company reveals configurations, package contents, and pricing;
- pre-order — the date may vary by country, while customers in Armenia can place a pre-order through the official reseller iSpace;
- sales launch — we will announce when the products become available in Armenia, so you can place an order.
When you receive your device depends on several factors. The timing is affected by both the company’s decisions regarding the supply schedule and logistics. Follow the latest news on the iSpace website and Instagram — we will let you know when the new iPhone is released and when pre-orders become available.
Apple Presentations: 1984–2026
On January 24, 1984, Apple held one of its first famous presentations. Steve Jobs introduced the Macintosh computer to the audience — a device with a graphical user interface and mouse controls.
That event was very different from modern presentations. Back then, Steve Jobs spoke in front of a small group of people, while today millions of viewers around the world can watch the event live. Device presentations are streamed free of charge on the brand’s official website and YouTube channel.
These presentations are not limited to reading out technical specifications and explaining what will be new in the iPhone or AirPods. During the broadcast, viewers can learn about:
- new features and how they work;
- features of services and software;
- updates to the ecosystem.
Viewers can expect more than a dry technology conference — manufacturers also convey the emotions, status, and philosophy behind the brand.
What New Apple Products Were Released in 2025?
In 2025, the new iPhone presentation sparked a wave of discussion. Apple introduced the iPhone Air for the first time, featuring a titanium body, Super Retina XDR display, and Center Stage front camera. The standard iPhone 17 received the A19 chip, a ProMotion display, and a new camera system.
The flagship models in the iPhone 17 Pro series were also released at the same time. Users appreciated the updated design, 48 MP cameras, and improved battery life.
Visit the catalog to view iPhone specifications:
All Apple Watch lineups were updated. The Ultra model now supports satellite connectivity, while the Apple Watch Series 11 can detect early signs of chronic high blood pressure.
Choose an Apple Watch from the iSpace catalog:
The compact wireless AirPods Pro now come with five ear tip sizes and provide even more effective external noise cancellation. For the first time, the Pro 3 series can measure heart rate during workouts, so an Apple Watch is not required for this.
Choose AirPods from the iSpace catalog:
How to Upgrade Your Apple Device at iSpace?
Official reseller iSpace offers original Apple devices and accessories with a manufacturer’s warranty. Various configurations are available, and our experts can help you choose a device for any task. At iSpace, everyone can purchase the gadgets they have been dreaming of, while special credit and installment payment options are also available. 
Delivery is available throughout the country — the courier will bring your purchase quickly and carefully. You can also pick up your device yourself — our stores are conveniently located in Yerevan.
FAQ
When Will the Apple Presentation Take Place in 2026?
The WWDC (Worldwide Developers Conference) was held in June. We will find out the exact date of Apple’s fall 2026 presentation after the official announcement.
When Will the New iPhone Be Released?
Apple traditionally unveils new devices, including the iPhone, at its fall events. After that, we will need to wait for the announcement of pre-orders and the start of sales.
What Will Apple Show at Its 2026 Presentation?
It is still unknown what Apple will show at its 2026 presentation. At the 2025 event, the company unveiled the all-new iPhone Air and a new generation of smartphones, as well as updated AirPods and Apple Watch models.
When Will the New iPhone Be Available at iSpace?
The exact date when the new product will become available at iSpace is not yet known. The official announcement of the 2026 iPhone is traditionally expected in the fall. Follow iSpace news so you do not miss the start of pre-orders.
Check out more
Apple Ecosystem Features for Studying: 12 Useful Hidden Functions for Students and Pupils
iCloud Photos: How to Upload Photos to iCloud and Free Up Storage on Your iPhone
How to Reinstall macOS: A Step-by-Step Guide
Windows PC or MacBook: 7 Reasons to Choose an Apple Computer
Always be aware!
Subscribe to the newsletter and be the first to know about new promotions and special offers