Apple 2025: The New Devices You Need to Know About

On September 9, 2025, people were looking for Apple’s annual fall event, eager to see what new products would be released. That day, the company introduced its latest series, and the news became the talk of the evening. If you didn’t catch up the presentation, here’s what you need to know about the devices everyone’s excited about. 

AirPods Pro 3 & the Best Active Noise-Cancellation 

The third-generation AirPods Pro brings the biggest upgrade these headphones have ever had. They deliver better sound, feel lighter and more compact, and stay more comfortably with their new shape and a choice of five different ear tip sizes. Other features include: 

• Active noise cancellation is twice as good as AirPods Pro 2 and four times better than the first AirPods Pro series. According to Apple’s presentation, users expect the best noise-cancellation feature among all wireless earbud headphones. 

• Due to Apple Intelligence, AirPods Pro makes real-time translation effortless. You just need to put the device on and start a conversation. Unless the person you’re speaking to has AirPods, your iPhone will display the transcript right on the screen. 

• AirPods can track your heart rate during a workout for the first time. It means, if you left your Apple Watch at home, you can conveniently measure your stats in the Fitness App on your iPhone. 

• Earbuds are able to track up to 50 workout types, even without applying the Apple Watch. 

• The AirPods 3 include IP57 moisture protection. 

• Moreover, this device has an exceptional battery life. You can use AirPods for up to 8 hours with noise-cancellation and up to 10 hours in Transparency mode, which is 33% better than the previous lineups. 

Apple Watch Series 11 & Improved Health Features 

Stay on top of your health and connected to the world with the new Apple Watch. It now includes a hypertension tracking sensor, 5G support, and comes in two sizes: 42 and 46 mm. And that’s just the beginning. 

Aluminum models come with long-X glass with a ceramic coating, while the titanium series includes a durable sapphire glass. This makes the screen more scratch-resistant than ever. A new optical sensor can detect early signs of hypertension and alert you when its level increases. An improved sleep tracking mode monitors your heart rate, wrist temperature, breathing rate, and other parameters. 

The device includes a sleep tracking mode that measures sleep durations and their phases on its own, which helps you improve your habits and rest time. You can find this information in a clearer and more convenient interface. The battery autonomy with a fast charging mode is becoming better, so you can use the Apple Watch for up to 24 hours, and you can charge your Apple Watch for 8 hours of application in just 15 minutes. 

Apple Watch SE 3 & Always-On Display Support 

The third-generation Apple Watch SE is produced with more improved features than ever before. It’s powered by the new S10 processor, so it now supports Always-On display and intuitive gesture controls. The lon-X glass is four times stronger than that of the previous SE models. You can use the device for up to 18 hours, even with Always-On display turned on. Also, the watch includes 5G connectivity. 

On top of that, the Apple Watch SE has an exceptional range of health features, like sleep tracking, a wrist temperature sensor, and apnea alerts. These unique options make it a stronger companion for both daily routine and wellness. 

Apple Watch Ultra 3 & Record-Breaking Battery Life 

The most powerful watch in Apple’s lineup has been developed even further. It now has a bigger and brighter display and slimmer bezels, but the most exciting improvements are hiding inside. 

The latest Apple Watch is upgraded to a new level with satellite connectivity, letting you share your location or send a message to family or emergency services even without an iPhone or network coverage. This feature is rolling out gradually and isn’t yet available everywhere. 

According to health features, the watch can now notify you about possible signs of chronic hypertension, which are often left unnoticed. It also introduces new sleep assessment features and a Workout Buddy option, an Apple Intelligence-powered assistant that provides personalized recommendations like a fitness trainer, while keeping all the essentials like heart rhythm alerts, sleeping apnea tracking, ECG, blood oxygen monitoring, and more. 

Battery life has been extended up to 42 hours on a single charge. However, you can get up to 72 hours with a power-saving mode. Under the hood, the new series is powered by the S10 chip, includes 5G support, and offers the most accurate GPS you’ll find in a sports watch. 

iPhone 17 & a 120 Hz Dynamic Refresh Rate Display 

The design of the new iPhone 17 stays familiar, but it comes in fresh colors and has a 6.3-inch display, which is bigger than on the 16 Series (6.1 inches). It’s a clear surprise for selfie fans and content creators, who will appreciate the extra screen space and versatility. 

The front camera gets a major upgrade — it’s now an 18 MP Center Stage module with a square sensor, giving you a wider field of view due to the possibility to zoom and rotate the camera. A built-in stabilizer keeps your video smooth, even when you’re on the move. 

The new 48 MP ultra-wide lens on the main camera captures large panoramic scenes in stunning detail and delivers clear macro shots. It is paired with a 12 MP camera offering a 2x optical zoom for sharp and high-quality images and videos. 

The new iPhone introduces a handy Dual Capture mode, letting you record with both the front and main cameras at the same time. Its OLED display supports Always-On Display mode, reaches an impressive 3000 nits of brightness, and delivers extra-smooth performance with a 120 Hz refresh rate – this feature was long-awaited on a basic iPhone! 

Durability has also been developed: the new Ceramic Shields 2 has an increased scratch-resistance, while an anti-glare coating makes the screen easy to read even in bright sunlight. 

The phone runs on a powerful A19 chip with a six-core CPU and a five-core GPU. Battery life is increased up to 30 hours of video playback, which is 8 hours longer than on the iPhone 16. Long battery life is something you always expect from a smartphone. And here, the boost is 36%! Storage comes in two options: 256 GB and 512 GB. 

iPhone Air — The Thinnest Model in Apple History 

Note: iPhone Air doesn’t include 17 in its name. The series has no numbers. At only 5.6 mm thick, it’s the thinnest iPhone ever, yet it still delivers impressive durability with a titanium body and powerful performance, including: 

• Display — 6.5-inch Super Retina XDR with brightness up to 3000 nits. 

• Features — always-on display and ProMotion technology with adaptive refresh rates from 1 to 120 Hz. 

• Durability — improved Ceramic Shield 2 front panel with advanced anti-glare screen coating. For the first time, the back is also protected by Ceramic Shield, making it more resistant to cracks and scratches. The titanium frame prevents deformation of the body. 

• Main camera — new 48 MP Fusion universal lens, covering focal lengths of 28 mm and 35 mm. Works as both a standard (x1) and telephoto (x2) lens — essentially several lenses in one. 

• Performance — powered by the A19 Pro processor with a 6-core CPU and a 5-core GPU. 

• Connectivity — the new N1 chip integrates Wi-Fi, Bluetooth, and Thread, while the energy-efficient C1X modem handles cellular. 

• Storage options — 256 GB, 512 GB, or 1 TB, and iPhone Air is eSIM only. 

• Colors — Space Black, Cloud White, Light Gold, Sky Blue. 

Also, the adaptive mode keeps the phone running up to 27 hours during video playback mode on a single charge (up to 22 hours for the iPhone 16). 

New Design of iPhone 17 Pro & iPhone 17 Pro Max 

In the Pro Series, Apple has introduced a new aluminum body — after two generations of titanium frames. The new models come in two sizes: the iPhone 17 Pro with a 6.3-inch display and the iPhone 17 Pro Max with a 6.9-inch display. 

Durability is a priority: the back panel is protected by Ceramic Shield, while the screen uses the newer Ceramic Shield 2, which offers even greater scratch resistance. The design has seen its first major change in years. Instead of the familiar square block, the cameras are now built into a panel that stretches across the entire width of the phone. The lenses sit on the left side, while the LiDAR sensor and flash are positioned on the right. 

Photography takes a big leap forward: all three main cameras, wide, ultra-wide, and telephoto, now feature 48 MP sensors. The telephoto lens offers 8x optical zoom and up to 40x digital zoom. On the front, the 18 MP Center Stage camera captures super-stabilized 4K HDR video. The phone also supports Dual Capture, letting you record with two cameras at once. 

The iPhone 17 Pro is produced for creators. It unlocks new pro-level shooting modes like Dolby Vision HDR, 4K at 120 fps, ProRes Log, ACES, and ProRes RAW, giving you more tools than ever to capture stunning content. Under the hood, it’s powered by the A19 Pro chip, Apple’s fastest yet, now with six GPU cores for extra performance. 

To keep the device running smoothly, Apple has added a redesigned vapor chamber cooling system that’s 40% more efficient than before. That means no overheating when gaming or filming in ProRes — just consistent, stable power. 

The aluminum body frame isn’t just sleek — it also allows for a larger battery while helping the phone stay cool. eSIM-only models even get a little extra capacity. Thanks to these changes, you’ll get up to 9 hours of video playback on the iPhone 17 Pro Max, up to 33 hours on the iPhone Pro. 

For connectivity, the new N1 chip brings support for Wi-Fi 7, Bluetooth 6, and Thread. Storage goes all the way up to 2 TB, and you can pick from three incredible colors: deep blue, cosmic orange, and silver. 

All the new Apple products from the fall presentation are coming to iSpace in Armenia. You’ll find pricing for the iPhone 17 and the rest of the lineup on our website and Instagram page. Follow us to stay updated and make sure you don’t miss anything.