{"id":9104,"date":"2026-09-10T12:18:21","date_gmt":"2026-09-10T08:18:21","guid":{"rendered":"https:\/\/ispace.am\/blog\/?p=9104"},"modified":"2026-10-01T13:12:10","modified_gmt":"2026-10-01T09:12:10","slug":"apple-2026-event-key-announcements-and-highlights","status":"publish","type":"post","link":"https:\/\/ispace.am\/blog\/en\/apple-2026-event-key-announcements-and-highlights\/","title":{"rendered":"Apple 2026 Event: Key Announcements and Highlights"},"content":{"rendered":"

The long-awaited Apple fall conference took place on September 9. We were shown new Apple devices, updated apps, and artificial intelligence features.<\/span><\/b><\/p>\n

The company unveiled new flagship smartphones with the A20 Pro chipset, a professional adjustable camera aperture, and an improved cooling system. The main highlight was the iPhone Duo \u2014 the brand\u2019s first foldable smartphone. The display measures 5.4\u20137.6 inches depending on the format, making it much more convenient to watch content and work in multitasking mode.<\/span><\/b><\/p>\n

Apple Watch Series 12 and Ultra 4 received the new Health Sensing System sensor and the Readiness feature, which assesses the body\u2019s readiness for physical activity. AirPods 5 feature improved active noise cancellation: it eliminates up to 50% more external noise compared with the previous generation.<\/span><\/b><\/p>\n

How did the Apple 2026 presentation go, and what did the company unveil?<\/span><\/b><\/h3>\n

The fall presentation was held under the slogan Surprise and Shine. For the first time, it was hosted by John Ternus, who officially took over as CEO on September 1.<\/span><\/p>\n

What Apple unveiled at the presentation: <\/strong><\/p>\n

    \n
  • iPhone 18 Pro and iPhone 18 Pro Max smartphones;<\/span><\/li>\n
  • the brand\u2019s first foldable smartphone, iPhone Duo;<\/span><\/li>\n
  • Apple Watch Series 12 and Apple Watch Ultra 4 smartwatches;<\/span><\/li>\n
  • AirPods 5 wireless earbuds;<\/span><\/li>\n
  • new AI-powered health and workout features.<\/span><\/li>\n<\/ul>\n

    Although the new operating systems and AI features were introduced back in June at WWDC 2026, they also received attention during the September broadcast \u2014 Apple showed how they work on the new devices. By the way, the official OS versions have been available for installation since September 14.<\/span><\/p>\n

    What Devices Did Apple Unveil on September 9?<\/span><\/b><\/h3>\n

    In September, the brand updated several key product lines at once. The changes primarily affected performance, cameras, and battery life.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
    Device Type<\/span><\/b><\/td>\nModel Name<\/span><\/b><\/td>\nKey Changes<\/span><\/b><\/td>\n<\/tr>\n
    iPhone<\/span><\/td>\niPhone 18 Pro<\/span><\/td>\n\n
      \n
    • Display size \u2014 6.3 inches<\/span><\/li>\n<\/ul>\n
        \n
      • Chipset \u2014 A20 Pro (6 CPU cores, 7 GPU cores)<\/span><\/li>\n<\/ul>\n
          \n
        • Larger vapor chamber for cooling<\/span><\/li>\n<\/ul>\n
            \n
          • More compact Dynamic Island and up to three Live Activities<\/span><\/li>\n<\/ul>\n
              \n
            • Up to 36 hours of video playback<\/span><\/li>\n<\/ul>\n
                \n
              • Pro Fusion camera system with three 48 MP lenses, with a mechanical aperture on the main camera<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    iPhone 18 Pro Max<\/span><\/td>\n\n
      \n
    • Main specifications and features are the same as on the iPhone 18 Pro<\/span><\/li>\n<\/ul>\n
        \n
      • Display size \u2014 6.9 inches<\/span><\/li>\n<\/ul>\n
          \n
        • Up to 45 hours of video playback<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    iPhone Duo<\/span><\/td>\n\n
      \n
    • Display size when closed \u2014 5.4 inches<\/span><\/li>\n<\/ul>\n
        \n
      • Display size when open \u2014 7.6 inches<\/span><\/li>\n<\/ul>\n
          \n
        • Chip \u2014 A20 Pro<\/span><\/li>\n<\/ul>\n
            \n
          • Touch ID on the right edge (Face ID is not available)<\/span><\/li>\n<\/ul>\n
              \n
            • Dual battery<\/span><\/li>\n<\/ul>\n
                \n
              • Up to 31 hours of video playback on the inner display or up to 44 hours on the outer display<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Apple Watch<\/span><\/td>\nApple Watch Series 12<\/span><\/td>\n\n
      \n
    • Health Sensing System sensor for more accurate heart rate measurements (every 5 seconds)<\/span><\/li>\n<\/ul>\n
        \n
      • Chip \u2014 S11<\/span><\/li>\n<\/ul>\n
          \n
        • Audio Intelligence \u2014 a feature for recognizing ambient sounds<\/span><\/li>\n<\/ul>\n
            \n
          • Aluminum, titanium, or ceramic case<\/span><\/li>\n<\/ul>\n
              \n
            • Up to 24 hours of battery life on a single charge<\/span><\/li>\n<\/ul>\n
                \n
              • Readiness \u2014 a new indicator of readiness for physical activity<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Apple Watch Ultra 4<\/span><\/td>\n\n
      \n
    • Chipset and features are identical to those of the Series 12<\/span><\/li>\n<\/ul>\n
        \n
      • Advanced workout load and pace metrics<\/span><\/li>\n<\/ul>\n
          \n
        • Up to 50 hours of battery life on a single charge<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    AirPods<\/span><\/td>\nAirPods 5<\/span><\/td>\n\n
      \n
    • Base version \u2014 up to 4 hours of continuous use with ANC or up to 20 hours with the case<\/span><\/li>\n<\/ul>\n
        \n
      • Higher-end version (with a case that supports wireless charging) \u2014 up to 5 hours of continuous playback with ANC or up to 22 hours with the case, while playback can be controlled using the sensor on the earbud stem<\/span><\/li>\n<\/ul>\n
          \n
        • Noise cancellation \u2014 up to 50% more powerful than in the previous generation<\/span><\/li>\n<\/ul>\n
            \n
          • Siri AI and live speech translation in real time<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            The new Apple devices retained the brand\u2019s recognizable signature design, while the color palette changed slightly. The flagship smartphones are now available in two new shades: Burgundy and Glacier. The all-new iPhone Duo is available in Star White and Night Sky. The smartwatches can be purchased with a ceramic case, available in Pearl White and Night Blue.<\/span><\/p>\n

            \"\"<\/p>\n

            Apple Intelligence and New Apple Ecosystem Features<\/span><\/b><\/h3>\n

            The Apple 2026 presentation began with Apple Intelligence. The company showed how AI connects the capabilities of the smartphone, watch, and earbuds, making the ecosystem more convenient.<\/span><\/p>\n

            One of the main updates was Siri AI. <\/span><\/b>The assistant takes personal context into account and can recognize what is happening on the screen. For example, if you receive an email with purchased concert tickets, Siri AI will suggest adding the event to your calendar. Initially, the AI features will be available in English, and Apple will expand the list of supported languages later, but Armenian is not yet included.<\/span><\/p>\n